Tuesday 22 February 2011

MORE Promotion


We have came up with several ideas in order to Promote the store. I have decided to only post up our final Three Promotional Techniques .
( 1.)


Myself and Lynzie thought it would be a really cool idea if we got the Uclan Dance students involved to promote Six = One .The hub would be located outside the Harris Museum as we know , therfore we could have dance mats in place as there is a lot of space to play with . The students could free style outside the hub,  they would be in our personalised garments whilst dancing this would not only attract attention from the local people and students it will also enable us to Promote our Brand effectively.




(2.)  Our second idea is to use Shoe laces , we thought of hanging them from trees and tieing them around  town  leading up from the university. This will create a buzz or a hype as to what they are . whilst having these laces we would also have the occasional piece of marketing as you can see below.

This trend board that Lynzie created could be edited with Our hub Logo on , the where abouts and what it actually is that we stock.


I came across the following images whilst reseachimg into tree and lace promotion. I think the work really well for inspriation . Obviosuly with our idea we would only be using shoe /trainer laces not actual trainers.



 The image below is of a tree that is outside the Harris , this would be the tree that we would hang our laces from.

(3.) Our third idea is to use one of the gum balls located in preston Market . By replacing the toy and gum  inside the ball with small shoe keyring like the one below detaling our whereabouts , what we sell and how to get your hands on one of our unique garments.








Meg , Linsey

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