Promotional street dancers

As one of our final forms of promotion we decided to use street dancers, using photo shop i created the scene outside of the Harris museum.


We decided to make the background black and white so the dancers stood out.

Above is the first of our A3 promotional boards

lindsey and megan

promotional poster

For the poster we decided it should be very bold and eyecatching with an urban feel, we also decided not to divoldge to much information as the poster would create enough hype for them to come and take a look for themselfs.

 There is different ways we could use this poster here are a few examples.

lindsey and megan

Our logo

We decided to keep the logo simple but effective by using the colours from our final colour pallette and shortening the letters into numbers.

lindsey and megan

MORE Promotion

We have came up with several ideas in order to Promote the store. I have decided to only post up our final Three Promotional Techniques .

( 1.)

Myself and Lynzie thought it would be a really cool idea if we got the Uclan Dance students involved to promote Six = One .The hub would be located outside the Harris Museum as we know , therfore we could have dance mats in place as there is a lot of space to play with . The students could free style outside the hub,  they would be in our personalised garments whilst dancing this would not only attract attention from the local people and students it will also enable us to Promote our Brand effectively.

(2.)  Our second idea is to use Shoe laces , we thought of hanging them from trees and tieing them around  town  leading up from the university. This will create a buzz or a hype as to what they are . whilst having these laces we would also have the occasional piece of marketing as you can see below.

This trend board that Lynzie created could be edited with Our hub Logo on , the where abouts and what it actually is that we stock.

I came across the following images whilst reseachimg into tree and lace promotion. I think the work really well for inspriation . Obviosuly with our idea we would only be using shoe /trainer laces not actual trainers.

 The image below is of a tree that is outside the Harris , this would be the tree that we would hang our laces from.

(3.) Our third idea is to use one of the gum balls located in preston Market . By replacing the toy and gum  inside the ball with small shoe keyring like the one below detaling our whereabouts , what we sell and how to get your hands on one of our unique garments.

Meg , Linsey

Promotion experiment

One idea for promotion would be to use ground graffiti. have footprints all through town leading up to our pop up shop. Above is a very rough prototype for the idea.

lindsey

Final Trend Board

This is our final trend board I took our initial trend board and neatened it up.

It just needs a few finishing touches such as our group number and logo at the top.

lindsey

Promotion experiments

I started experimenting with some promotional ideas just to get a feel for it.

As there is already a cable running across the shops in the high street, I thought we could use this as a line to hang some jerseys and trainers to get peoples attention.

LINDSEY

Trend board trial 1

I have been looking at different trends which we can use as inspiration for our final product.
Here is a test trend board which i will add to and improve.

lindsey

Trend Images

Ive been looking at other sports orientated companys such as nike to gain some inspiration, and also trend land and WGSN to find the in trends and colours.

                                          These are the spring 2011 pantone colours.

The pictures above are nike's new range Premium print pack, I think they have a very unique style to them which is something we are trying to incorporate into our shop.

I like the idea of having a neon clothes rail at the rear of the shop it makes a nice feature wall.

This image i took from trendland i really like the black walls with grafitti all over, this will apeal mainly to the younger generation.

This is an instalation made by nike i really like the light vs dark contrast in colours.




lindsey

Shipping Containers

 “Freitag Individual Recycled Freeway Shop”, 26 meters high

Different sizes and numbers of shipping containers can be put together for unexpected styles, os simply to accomodate for certain purposes, as seen above...

Sana

Hansel Pop Up Shop

http://kitonomics.blogspot.com/2009/07/hansel-pop-up-store.html
Interior:
An interesting and eco-friendly way to make use of the available corrugated card. We can apply this technique to our suspended number boards....

Sana :-)

Music Inspriation ; Redlight .feat Ms Dynamite "What you talking about!?" OFFICIAL VIDEO MTA...

I thought this Video featuring Ms Dynamite has a lot of Inspriation for our Final Idea , the colours are bright fun and playful .

Megan

Interiors

Possible final idea

 For the final idea we came up with a shop where you could go get your clothes embroidered and personalised, have a virtual interaction with your desgin, introducing the pop up dressing room elements, taking pictures of the customers and using them as entertainment as the unique fashion idea is been processed. We also liked the idea of projection and annimation as we could us this to intrigue and bring in people of the street and as entertainment. It would be focused on sports wear.. hoodies, joggers, shirts, trainers etc offerin a range of different sports and teams if that was what the clientele wanted.

This process would have 4 steps...
1) DESIGN - import of the customers design, unique patterns (themes) payment
2) VIRTUAL - 'waiting room', WII, games, gettin people involved, personal annimation
3) COLLECT - design of carrier bags
4) ENJOY AND EXPLORE -
Obviously these stages need more development.
Inspirational words -

Controversial
Fantasy
Experiance
Creative
Cool
Stylish
Chic
Beautiful
Arty

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